Case study

Fortia Homme

A concept jewelry store for young men looking for fresh, trendy pieces. A low-key green and gray palette gives it an elegant, masculine feel, the kind of brand-first design I can bring to your store.

Fortia Homme home page on a laptop and phone, with a split hero promoting a storewide sale
Fortia home page hero above gold, silver and black collection banners with nature imagery

Collection images use elements from nature to give each collection its own character. A split hero at the top lets the store run several promotions at once.

Fortia mobile product pages showing bracelets, a gold watch and custom color swatches

On phones, product images sit in a single column so each piece gets a closer look. I combined three items into one group shot in Photoshop to make the page more engaging, and replaced Shopify's default color swatches with custom ones that match the store.

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